An Introduction to Full Color Printing

Different forms of print ads can be seen in town that catches the consumers' attention. These prints borne out of full color printing range from full blown posters, down to flyers, brochures, and catalogs.

What do all these things have in common? What makes them noticeable to passersby and onlookers?

The answer is colors. Colorful print possessing good color combination and varying color shades strike a demanding stance. These print materials are capable of rising through the sometimes dull background of the urban landscape.

With full color printing, your prints enjoy a lavish dose of colors. You can enjoy intense and vibrant prints that are truly evocative and stunning.

This is the kind of print that truly attracts the eyes of millions and millions of people who are exposed to numerous advertisements. Reading magazines or playbills, window shopping or plainly strolling around the mall, our eyes feast on these wonderful and colorful prints.

You too can have irresistibly multi-colored prints. By simply visiting any online printer, you can see for yourself just what processes are involved in making your prints and how exactly the full color printing process works.

To give you a crash course on full color printing, here's how it goes:

1.) The images or designs you've decided to use for your prints are separated into four colors. These are cyan, magenta, yellow and black. The design looks like it was been done in a monochromatic cyan, magenta, yellow and black in the process.

Each color demonstrates the varying intensities of cyan present in the design, which would reflect and be applied later on in printing.

2.) A unit in the printer carries a particular ink color, let's say cyan, to paint the whole design unto the paper in varying intensities. Another unit holds the separate inks for magenta, yellow and black. All of which colors the design.

3.) The colors are layered in the printing process wherein the colors, as an end result, becomes colors of different shades and intensities. All the colors are solid and are perfectly "blended" together.

4.) Hence, by layering these CMYK colors we produce other colors as well. Through it all, your prints are generated with a generous amount of ink. However as most full color printing is done through offset printing it isn't an ink consuming process as you would imagine.

Actually, it is more economical than other types of printing. Printing methods that spray ink directly unto the paper is more consuming, that's why it is expensive.

5.) Another benefit to this is that prints come out much sharper and cleaner. Photos or images come out intact and impressively beautiful. Add a finish of Aqueous coating and its shine will give your prints more brilliance.

6.) Not to mention, such prints are produced at such a fast rate that you can enjoy volumes of prints in such a short time. Turnaround time for business cards and postcards can be as short as 2 days.

7.) Full color printing is a cost-effective way of producing your prints. You can have prints without spending too much. And with this kind of quality, you'll enjoy a real value for your money.

Use full color printing for all your needs. For personalized greeting cards and letterheads to your marketing tools such as brochures and catalogs. Create an impressive line up of materials that can distinguish you and your business.


Full color printing can aid to help in making colorful and vibrant prints. To find more of its procedures and application please feel free to visit color printing wholesale